Tax & Financial Planning

Retain more of your money and reduce your tax obligation. Find out how much you’re over paying in taxes and what you can do to avoid tax penalties, hidden investment fees and estate planning mistakes

Certified Financial Planner: We provide tax, financial, succession planning, wealth management, retirement and investment services to business owners, executives and high income earners who live and work in California.

How To Lower Your State Tax Liabilities With A Trust

Nationwide tax policy might garner the most media attention, but state tax liabilities should never be ignored. By concentrating solely on federal taxes, you risk missing out on opportunities to reduce your state tax burden. A trust can be a particularly useful tool for state tax planning, with the potential to generate significant tax savings. Why Use A Trust? A properly structured trust doesn’t merely lower your tax bill – it protects your estate from creditors…

Tax Mitigation: What Portability Can (and Can’t) Do for Your Estate Plan

Portability is the name for a concept that allows the surviving spouse of a decedent to inherit his or her estate and gift tax exemption. It means that a couple can pass up to $10.68 million in assets to their intended beneficiaries without having to set up a trust. If you already have an estate plan, it should not be considered permanent. Conditions, as well as your desires, may change. Find out if portability is right for your estate plan by downloading our free white paper.

Fundamental Strategies for Tax Reduction

A large segment of business owners never take the time to gain clarity about what is important in their business and their personal life. Many are consumed with dealings and other urgent matters that eclipse long-term wealth planning and preservation. While creating an efficient tax and wealth management plan usually does not feel necessarily critical, it is necessarily important. Find out how to leverage the most advanced tax mitigation techniques to help lower your tax liability both now and in the future.

Tax Planning Strategies

Countless tax planning strategies are available to small business owners. Some are aimed at the owner’s individual tax situation while other tactics target the business itself. Regardless of how simple or how complex a tax strategy is, it will be based on structuring the plan to accomplish one or more of these often overlapping goals:
  • Reducing the amount of taxable income
  • Lowering your tax rate
  • Controlling the time when the tax must be paid
  • Claiming any available tax credits
  • Controlling the effects of the Alternative Minimum Tax
  • Avoiding the most common tax planning mistakes

Financial Planning

Financial planning and wealth management help to preserve, protect and enhance your assets so that they can provide you with a comfortable life and still be passed to your heirs. A good wealth management process is an interdisciplinary one, involving an array of skills and professions.
  • Value Creation in the Business
  • Financial and Capital Structure
  • Risk Management
  • Tax Planning
  • Asset Protection
  • Harvesting Value from the Business
  • Exit Planning
  • Investment Management
  • Wealth Transfer Planning and Legacy Planning

Have Questions? We Have Answers

Top Strategies For Creating And Preserving Wealth

For years you thought creating wealth meant saving as much as possible – taking advantage of all of the available tax deductions, contributing to a retirement account and diversifying investments. Saving for retirement is important, but conventional advice is not enough to build wealth and financial freedom. The following are just a few strategies for creating and preserving wealth you might not be currently implementing.

PROACTIVE TAX PLANNING

Tax planning is not something that happens only at year end. Establishing a year round tax plan can help you reduce taxes and achieve your financial goals. A few tax planning opportunities that are often overlooked include:
Charitable Donations – If you make a donation to a qualified charity, you may be eligible to receive a tax deduction on your federal and state return. Generally, you can deduct cash contributions up to 50 percent of your adjusted gross income, property contributions up to 30 percent of your adjusted gross income and contributions of appreciated capital gains assets up to 20 percent of your adjusted gross income.
Harvesting capital losses – When you have a capital gain, you owe capital gains tax. However, the capital loss can either offset the capital gain. If there were no capital gains during the tax year, you could use up to $3,000 to reduce your regular income (if net losses exceed $3,000, you can carry forward any unused losses into future tax years).The long-term capital gain tax rate is 10 percent for taxpayers in the 15 percent tax bracket and below, 15 percent for those in the 25 percent to 33 percent tax brackets, and 20 percent for those in the highest income tax bracket. With the Affordable Care Act, those in the highest income tax bracket will be subject to an additional 3.8 percent tax on investment income.
Maximizing Tax Brackets – U.S. tax rates are at historical lows, and your tax bracket is the rate you pay on the last dollar you earn (your tax rate is generally less as a percentage of your income). Taxable income is regularly taxed income minus adjustments, deductions, and exemptions. Qualified dividends and long-term capital gains are separate calculations. If you are in a lower tax bracket now, you are missing opportunities to take advantage of potential transfers that can result in smart financial gains.

Tax Smart Ideas for Managing your Portfolio

tax_light_bulbWe attempt to mitigate the tax burden to our clients through proper tax planning. We advise on how to structure your investment portfolio and financial plan to minimize your tax burden. It can save the well-informed taxpayer significant amounts of money. A strategy built to maximize your benefit and minimize your burden requires effective tax strategies that don’t just happen at tax time. They require year round attention.

And maximizing your benefit doesn’t always mean getting a maximum return at the end of the year. The goal needs to be a balanced portfolio with investments that help you to minimize your tax burden and maximize your after-tax returns. Request a complimentary assessment and discover how to structure your assets to minimize your liability while preserving your wealth.

COMPLIMENTARY PORTFOLIO REVIEW

Why Work with Werba Rubin: Experience, Transparency, Trust

We are fee-only, fiduciary, financial planners and we do not sell commissionable products or accept referral fees. Financial Planning is more than investing, its about identifying what you want in life, and then building the financial architecture, investment and tax strategies to make it all happen. We do this in a personalized approach, with no product selling. Whether in your prime career, nearing retirement or already in retirement, we are happy to discuss how a comprehensive planning, investing and tax relationship can benefit you.

Alan Werba, CPA, CFP®
Managing Member

Aaron Rubin, JD, CPA, CFP®
Senior Wealth Manager

John Pfahnl, Jr., CPA
Investment Advisor Representative

Pamela Hedblad, CPA
Investment Advisor Representative

Marlene Bass
Executive Admin Assistant

Alan Werba, CPA, CFP®

Managing Member


Whether as an Advisor, philanthropist or corporate executive, Alan Werba has always believed in the power of careful planning to help make financial goals a reality.

Alan received a BS degree in Business Management from the McIntire School of Commerce at the University of Virginia in 1970 and later attended Loyola College in Baltimore, Maryland for accounting classes. He was licensed as a certified public accountant (CPA) in 1974 and earned his certified financial planner (CFP®) credential in 1985. Alan is also a licensed real estate broker in addition to holding insurance licenses for life, disability, long-term care and various property & casualty policies.

Alan Werba co-authored a book entitled “The Prudent Investor’s Guide to Beating the Market” that was published by Irwin Publishing in 1985. This book represents the investment philosophy that is still used in the firm’s investment advisory work today.

A big believer in giving back to his community, Alan has been actively involved in a wide variety of philanthropies and non-profits. After serving as its Treasurer, he was President of Big Brothers of Santa Clara County when it merged with Big Sisters. Alan served as the Endowment Chair for the Jewish Federation of Silicon Valley as well as the Financial Vice-President for Congregation Beth David. Currently he is the Fundraising and Development Vice President for Hillel of Silicon Valley and has served on Hillel’s Board since 2003. Alan is a long time financial contributor to the San Jose Repertory Theater along with many other “pet” projects in the San Jose area.

In his free time, Alan is passionate about golfing. Alan and his wife Pat live in San Jose where they enjoy getting together with their two daughters (Libby and Jenny).

Aaron Rubin, JD, CPA, CFP®

Senior Wealth Manager


Aaron Rubin brings a wealth of diverse financial experiences. He believes that a comprehensive wealth plan should both grow and defend assets.

He received his BA degree in Economics-Accounting-Spanish from Claremont McKenna College. He received a law degree from the University of Illinois College of Law, and was admitted as a member of the California Bar in 2006. He is licensed as a certified public accountant, and has also obtained licensing as a life, health and property and casualty insurance agent in the state of California. Aaron also received his CFP® designation.

Prior to joining Werba Rubin Wealth Management Aaron worked at Deloitte (an international CPA firm), at Abbott Stringham & Lynch (a local CPA firm) and at Farmers Insurance.

He and his wife Libby live in San Jose with their two daughters Natalie and Gwen. Not to mention their English bulldog, Daphne.

John Pfahnl, Jr., CPA
Investment Advisor Representative


John Pfahnl, Jr. was born in California on April 23, 1950. He received his BS degree in Accounting from San Jose State University in 1977. In 1982 John secured his CPA license. He also has held a Series 7 license and a Series 65 license since 1999.

John has been a principal of Pfahnl & Hunt Accountancy Corporation (a San Jose, California based CPA firm) since July 1981. Pfahnl & Hunt continues to be John’s primary business activity. John became a registered representative of Loring Ward Securities, Inc. in June 1999. He also became an Investment Adviser Representative (IAR) of LWI Financial, Inc. at that time. In December 2006 John became a dual-registered IAR when he was also registered with WDAS.

During John’s career, he has NOT been the subject of any disciplinary actions from any of the regulatory bodies responsible for policing his professional activities. He has also NOT been the subject of any criminal or civil court actions. He has NOT been the subject of any administrative proceedings before the SEC or any other regulatory bodies. He has NOT been found to be in violation of any self-regulatory organization’s (SRO’s) rules NOR has he ever been barred or suspended from membership in any professional organizations.

As stated above, John’s major Outside Business Activity is his employment with Pfahnl & Hunt Accountancy Corporation where he performs both tax and accounting services for a diverse clientele. Although he is registered as an IAR with WRWM, his primary business activity is the CPA functions he performs for Pfahnl & Hunt Accountancy Corp. John has no other Outside Business Activities.

John is registered as an Investment Adviser Representative (IAR) with Werba Rubin Wealth Management, LLC. In this capacity John’s work is supervised by Alan Werba, Chief Compliance Officer for WRWM. Alan’s telephone number is (408) 260-3109. Alan reviews and approves all of John’s investment related correspondence, advertising materials, etc. As of January 1, 2010 John’s Series 7 license was placed on inactive status since his investment related work for the past year has been solely in the advisory area and does not require an active Series 7 license.

Pamela Hedblad, CPA
Investment Advisor Representative


Pamela Hedblad was born in Minnesota on August 27, 1956. She received her BS degree in Accounting from San Jose State University in 1978. In 1982 Pam obtained her CPA license. She also holds a Series 7 license and a Series 65 license.

Pam has been a partner of Abbott, Stringham & Lynch (a San Jose, CA based CPA firm) since her former CPA firm (Pascuzzi, Hedblad & Co) merged with Abbott, Stringham & Lynch in November 2004. Pam’s employment with Abbott, Stringham & Lynch continues to be her primary business activity. Pam was initially licensed as an Investment Adviser Representative (IAR) of LWI Financial, Inc in January 2003 and became dual registered when she was added as an IAR for WDAS in December 2006.

During Pam’s career, she has NOT been the subject of any disciplinary actions from any of the regulatory bodies responsible for policing his professional activities. She has also NOT been the subject of any criminal or civil court actions. She has NOT been the subject of any administrative proceedings before the SEC or any other regulatory bodies. She has NOT been found to be in violation of any self-regulatory organization’s (SRO’s) rules NOR has she ever been barred or suspended from membership in any professional organizations.

As stated above, Pam’s major Outside Business Activity is her employment with Abbott, Stringham & Lynch where she performs both tax and accounting services for a diverse clientele. Although she is registered as an IAR with WRWM, her primary business activity is the CPA functions she performs for Abbott, Stringham & Lynch. In addition, Pam holds a real estate salesperson’s license and she originates mortgages through Wymac Capital, Inc. for which she receives a portion of the loan origination fees.

Pam is registered as an Investment Adviser Representative (IAR) with Werba Rubin Wealth Management, LLC. In this capacity Pam’s work is supervised by Alan Werba, Chief Compliance Officer for WRWM. Alan’s telephone number is (408) 260-3109. Alan reviews and approves all of Pam’s investment related correspondence, advertising materials, etc. As of January 1, 2010 Pam’s Series 7 license was placed on inactive status since her investment related work for the past year has been solely in the advisory area and does not require an active Series 7 license.

Marlene Bass
Executive Admin Assistant


Marlene Bass has been an integral member of Werba Ruben and Loring Ward for over 25 years. During these years she has served in many roles and she is well known to most Werba Ruben clients. Marlene assists advisors to set up new client accounts, and she is intimately involved in the ongoing administration of our clients’ accounts. Aside from her expertise at client management, she is also a notary public.
Marlene enjoys spending time with her husband Lloyd, and her children (Danielle and Tyler).

Helping clients meet their financial goals and objectives for over 30+ Years!

Why should you work with Werba Rubin Wealth Management?

Answer: The Fiduciary Standard

The world of investment advice is plagued with conflicts of interest, obscure disclosure and an overall lack of transparency.  Seeking out an investment adviser who will act as your fiduciary can help to eliminate many of the problems associated with commission-oriented, product focused salespeople.
Because a fiduciary is required, by law, to give full disclosure of how they are paid as well as any conflicts of interest they may have, before you do business with them, you as the consumer are in a better position to make an informed decision. To help you understand our commitment and responsibility to our clients, click play and watch our broker vs. fiduciary video now.

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